Monthly Archives: September 2016

Referral marketing for Landscaping

Tips to Generate Referrals For Your Landscaping Business

Landscape Marketing Articles

Do you have a program to Systematically gain quality referrals from your current clients? 

 FACT: Referrals convert better and earn your trust much quicker

Referrals come much more naturally and easily when your clients are happy and are excited about referring you to their friends and family.

Since you’re doing such a great job taking care of your clients and keeping them happy, the next best thing you can do is set up systems to maximize the benefit you get from them. The goal is to have your clients help by marketing for you!

It's well known that if you just leave it up to your clients to do referrals for you, very few will—even if they are very happy with you. You have to make it very easy—almost effortless—for your clients to refer your company you really want to maximize the referrals you generate from them.

A study from Lee Resource Inc. found that attracting new clients can cost five times as much as keeping an existing one. Referrals make great clients. Every Landscaper wants referrals because they help save money on marketing, right? Well, there’s even more to gain from referrals than cost savings. According to a case study noted in the Harvard Business Review, clients that come from referrals are, on average, about 18 percent more likely than others to stay with a company and they generate 16 percent more in profits! As you are probably already aware,  new customers that come as a referral from a friend make better clients.

Here are some ideas to help generate referrals:

    •  Don't assume that your clients know that you have an interest in bringing in more clients and growing your accounts. Add a line to your invoices that say something along the lines of: "Thank you for your referrals. The ultimate compliment that you can give us is telling your friends and family about us."  Your newsletter is also a great place to share this message.
    • Keep your ears open and train your employees to do the same. When a client mentions that they know someone that could use your services, don't just assume that they will be telling them about you anytime soon. Instead be prepared to ask if you can drop them a note, an email or give them a card for a new customer special, etc. Give it some thought and develop a  plan that you can effortlessly put in place. 
    • Create a directory of services offered by your clients and other professionals. Use your newsletter, email, etc to get the word out about the directory that you are creating.
    • Create a refer a friend program. Make it a win-win for your client and their friend. Make it easy for them to refer others and include an area on your web site that makes it easy for them to do so.

Facebook marketing for landscapers

Using Facebook to Grow Your Landscaping Business

Social Media Marketing

As many of you know, Facebook has millions of active users, over 800 million users daily actually. That doesn’t even include how many times a day these users are clicking away on different Facebook pages. It’s no wonder that many companies are creating Facebook pages daily.

Here are just a few ways using daily posts can help your business.

Benefits of Facebook Advertising for Landscapers

There are many ways to use the advertising force of Facebook. Here are just a few benefits to using Facebook in your marketing plan.

1) Bring Clients to Your Website- Facebook pages and posts can quickly bring more traffic to your website. More traffic results in more clients for your company, and of course more clients create more business.

Share content that is valuable to your reader. Include a link to your website in your post and create interest for them to visit your website.

2) Interaction with Clientele- An active Facebook page gives you the opportunity to interact with you customers almost immediately. You can easily answer questions, provide information, and even soothe any issues. Many clients appreciate personal interaction with businesses. Personal contact with your clients creates a loyal customer base that will not only stick with your business, but also refer you to their friends.

3) Share Specials and Products- The landscaping business changes more than most other businesses. Your products depend on crops and seasonal growth schedules. Facebook pages give you an opportunity to market these changes to your clients. Whether you have a product you need to push or a service you are wanting to highlight, Facebook is the perfect place to do it. If you aren’t sure how to navigate social media, Success Landscape Marketing is here to help get you started and keep your social media pages rolling.

4) Interesting Content that Attracts New Clients- People spend a lot of time clicking on stories and blog posts on Facebook. When you post appealing content, your clients will share or like those posts with other potential clients. Make sure the content is fresh, interesting, and not completely focused on your company, it will draw more people in.

5) Run Competitions and Contests- People love a contest and Facebook pages give you the best opportunity to attract new clients and invigorate old clients. A fun contest can also help you with overstocked products or boost business during slow seasons.

6) Provide Quick, Easy Access to Company Information- We all look into businesses online and Facebook is one of the easiest ways to get your company information out to a wide audience. Your company website, services, pictures of your work and any specials you might have can be seconds away from potential clients. Our team can help you create attractive and up to date social media pages.

7) Track Which Ads or Content is Working- Another excellent benefit to using Facebook posts and pages is how great they are at tracking what works for your business. Whether its likes, shares or just simply calls on the products used in posts, Facebook makes following trends and business needs incredibly easy. Once you see what works, you can use those tools to keep your business growing and your clients happy.

Business Blooms with Facebook Pages and Posts

Your business can grow in leaps and bounds with the perfect Facebook plan. Let us help you design your page, get your posts started and even help with tracking your success. Success Landscape Marketing is here to get you started on the path to a blooming business with our Facebook and social media services. Call us today at… or contact us online. We can’t wait to get you started reaping in the benefits of a social media marketing plan.

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