Step 2 - Optimize Pages for search engines:
Once the pages are built for each of your core services, each of the pages need
to be optimized from an SEO perspective so that the search engines understand what the page is about and list you for those words. Here are some of the most important items that need to be taken care of for on-page search engine optimization:
Unique title tag on each page
H1 tag re-stating that title tag on each page
Images named with primary keywords
URL should contain page keyword
Anchor text on each page and built into the footer - i.e. Atlanta Landscaper
XML Sitemap should be created and submitted to Google Webmaster Tools and Bing Webmaster ToolsStep 3 - Inbound Links
Once the pages are built out and the "on-page" SEO is complete, the next step is getting inbound links. Everything we have done up to this point is similar to laying the groundwork, you have to have the pages in order even to be in the running. However, it is the number of QUALITY inbound links to those pages that is
going to determine placement.
30% of SEO is On-Page type work
The other 70% is Link Building
Once the pages are built out, you are just getting started. The only way to get your site to rank above your competition is by having MORE quality inbound links to your site.
He Who Has The MOST Quality Inbound Links WINS!
There are many things that you can do to increase the number of inbound links to your site.
Association Links - Be sure that you have a link to your website from any local and national landscaping associations that you belong to. Also, do the same with local organizations that you are a member of.
Directory Listings - Get your site listed on as many listing directories as possible. Many sites will offer a complimenta
ry listing that will put you in front of prospective patients looking for a landscaper in your area.
Get listed on directories such as: http://www.homeadvisor.com
You can find additional directories to be listed in by doing a quick on-line search.4- Create compelling content and articles about landscaping ideas and care.
This is probably the #1 source of inbound links because you can write an article and push it out to thousands of article directory sites each containing a link back to a particular page on your site.