In today's environment, it has become increasingly important for Landscapers to be visible on the major search engines (Google, Yahoo and Bing) as prospects are searching for their services. Search engines are now the #1 source for consumers when they are looking for local services.
Below is our SEO strategy for Landscapers
Step 1 - Build out the website and obtain more placeholders on the major search engines.
Create pages for each of the services that you offer. By building out the website and creating separate pages for each of these services (combined with city modifiers), your services as a Landscaper can get listed on the search engines for each of those different keyword combinations.
Step 2 - Optimize Pages for search engines:
Once the pages are built for each of your core services, each of the pages need to be optimized from an SEO perspective so that the search engines understand what the page is about and list you for those words. Here are some of the most important items that need to be taken care of for on-page search engine optimization:
Unique title tag on each page
H1 tag re-stating that title tag on each page
Images named with primary keywords
URL should contain page keyword
Anchor text on each page and built into the footer - i.e. Atlanta Landscaper
XML Sitemap should be created and submitted to Google Webmaster Tools and Bing Webmaster Tools
Step 3 - Inbound Links
Once the pages are built out and the "on-page" SEO is complete, the next step is getting inbound links. Everything we have done up to this point is similar to laying the groundwork, you have to have the pages in order even to be in the running. However, it is the number of QUALITY inbound links to those pages that is going to determine placement.
30% of SEO is On-Page type work
The other 70% is Link Building
Once the pages are built out, you are just getting started. The only way to get your site to rank above your competition is by having MORE quality inbound links to your site.
He Who Has The MOST Quality Inbound Links WINS!
There are many things that you can do to increase the number of inbound links to your site.
Association Links - Be sure that you have a link to your website from any local and national landscaping associations that you belong to. Also, do the same with local organizations that you are a member of.
Directory Listings - Get your site listed on as many listing directories as possible. Many sites will offer a complimentary listing that will put you in front of prospective clients looking for a landscaper in your area.
Get listed on directories such as:
You can find additional directories to be listed in by doing a quick on-line search.
4- Create compelling content and articles about landscaping ideas and care. This is probably the #1 source of inbound links because you can write an article and push it out to thousands of article directory sites each containing a link back to a particular page on your site.
- Use video to make a personal connection with your viewers. Don't use canned or generic videos. Your audience will develop trust, familiarity and even a sense of friendship over time as you relate to them in a personal, caring way. Be genuine!
- Keep your content up to date so that it is fresh and relevant. Take time to schedule out your content creation and stick to the schedule.
If you build out your site for all of your services, optimize the pages using SEO best practices and then systematically obtain inbound links to those pages and sub-pages, you will start to DOMINATE the search engines for the landscaping related keywords in your area.
If you would like to talk with us so that we can manage the process for you (so you can you spend more time with your business) Give us a call - 888.979.3870. We can help you get TOP placement on Google for a majority of the landscaping related keywords in your service area. However, we only work with ONE landscaper in each city. So, call us today or get in contact with us before your competitor does.