SEO Tips for Growing Your Landscaping Business

Landscaper Marketing , Landscaper website tips

Landscaping Businesses Grow Faster with Local SEO

Do you have a landscaping company that serves one or several local areas? 

Your run-of-the-mill website SEO won’t bring the impactful results of local search engine optimization. Local SEO is what you need to be found by new customers in your area.

Local search has been a windfall for many local businesses because physical proximity to the user is a huge ranking factor in local search results. The good news is there are things you can do to reach qualified customers at exactly the right time, converting local searchers into new customers.   

What is Local SEO?

There is so much talk about search engine optimization for small businesses, but a lot of the chatter revolves around optimizing the web pages of businesses with a strong online presence who sell products or services online. Local SEO is all about optimizing the website of a local business so they can rank higher in internet searches made by local users in their area.

Local search optimization is going to affect rankings in mobile search where people are on the move and looking to spend money now and also enhances positioning in searches that use local terms such as:

  • landscapers near me
  • lawn care near me
  • landscaper [city name]
  • landscaper in my area

Specifically, when we talk about local search engine optimization, we mean designating and highlighting your city name, complete address, and key service or product in the places that search engines and search engine users are looking for them.

When asked, the talking heads at Google are quoted as saying, “relevance, prominence, and distance” determine what links show up in local search results. That is a huge oversimplification of a very complicated ranking system, but here’s your big take away: Google will first search their own Google My Business accounts to determine relevance, prominence, and distance – so GMB is where you should start your local SEO campaigns. (Be sure to view our free training on How to optimize Google My Business for your landscaping company.)

Why You Should Focus on Local SEO

Local SEO connects your landscaping business with real-life customers in your community. Effective local SEO results in everyone in your area seeing your business on page one of search engine results when they are looking for the services you provide.

Let’s look at some Local SEO stats and facts:

  • 78% of location-based mobile searches result in an offline purchase. (SEO Tribunal)
    46% of all Google searches are seeking local information. (
    Go Gulf)
  • 4 in 5 consumers use search engines to find local information. (Think with Google)
  • “Near me” or “close by” type searches grew by more than 900% over two years. (Chat Meter)
  • 72% of consumers that did a local search visited a store within five miles (HubSpot Marketing Statistics)
  • 97% of people learn more about a local company online than anywhere else (SEO Tribunal)
  • 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Nectafy)
  • 92% of searchers will pick businesses on the first page of local search results. (SEO Expert)
  • By 2021, mobile devices will influence more than $1.4 trillion in local sales. (Forrester)

The importance of local SEO continues to grow as Google’s search results ranking methods become more intricate, and search users expect even more individualized results.  

As a landscaping business owner, you need to dominate local search results to win new customers. You, more than online or national businesses, must rely on local SEO to build an attractive online presence and expose your business to more and more potential customers.

What can you do right now to improve your local SEO?

Here is a quick-tip guide of local SEO activities you could do right now to help search engines find and rank your website when customers are looking online:

  • Add keywords and geographical (local) identifiers to meta, title, and image tags on your website, so search engines know you are a good match for local search queries. 
  • Structure your webpages and URL’s to highlight your locations. 
  • Claim, location optimize and consistently update your Google My Business account.
  • Build and maintain accurate and identical business listings and citations across the internet.
  • Have a plan in place to get more five-star reviews online. Start with claiming your business account on all major social media networks and review sites.

It’s past time you optimized your website for local searches, “near me” queries, and voice-activated shopping research. Most users now have location or GPS enabled on their mobile devices. Now that most apps require this to be enabled, even users who previously had this turned off for privacy reasons now have location services active. Use local SEO to make sure future customers are finding your business at the top of search results.

Take action now to update your SEO for maximum results. If you need some guidance. Let us know. We work exclusively with the landscaping industry to help you gain more leads, more clients and more revenue and are always happy to lend a helping hand. Call us today – 1-888-979-3870 or contact us here.

Why Your Landscaping Company Needs an Optimized Google My Business Listing

Google My Business , Landscaper Marketing , Landscaper website tips

If you’ve ever Googled your service area with landscaping keywords and have seen that your competitor’s landscaping business listing showed up higher in the search listings with photos, hours, special offers, and even videos, you might wonder how they achieved those results. The answer is simple, they optimized their free Google My Business (aka GMB) listings, and Google rewarded them with higher search rankings.

Google My Business lets you take advantage of and grow your business’ presence, making sure your landscaping business shows up when it matters most: the moment customers are searching for your business or products or services like yours on Google Search and Maps.

Why You Need an Optimized Google My Business Listing

You may assume that if you have a strong online presence that people will find you in search anyway. Why would you bother managing your business listings directly when it’s so easy to find your website and contact information online?

You’d be surprised at how much search users depend on Google to tell them what the best answer is for their search queries.

According to one Gybo report, businesses that verify their information via Google Business are twice as likely to have customers view them as “reputable.” Google vouching for your business reduces uncertainty and encourages people to take actions like calling or visiting your locations.

And if you are looking to make it into the Local 3-Pack that dominates the top of both desktop and mobile search results, the only way in is through Google My Business.

What is Google My Business?

Let’s take a step back for local SEO (search engine optimization) beginners. Google My Business is a free tool that allows you to promote your business on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates, and see how customers are interacting with your business on Google.

With GMB, you can manage the information that Google users see when they search for your business or the products and services that you offer. When people find your business on Google Maps and Search, they have access to information like your hours, website, and street address.

Reach Highly Relevant and Engaged Customers

Google My Business gives you the power to attract and engage customers when they search for the type of products or services your business provides. Optimizing your GMB listing by filling out all the information gives your business a presence on Google Search and Maps. It also allows you to respond to reviews, post photos of products, services, or special offers, and provide information that helps search users choose your business first.

So, don’t miss an opportunity to read and respond to reviews from your customers and post photos that show off what you do. Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.

GMB Insights shows you how you can optimize your customer engagement for better results, and you can encourage more engagement by interacting with your customers from the Customers tab.

Google My Business also comes with a mobile app that is free to use. Do everything you already to with your GMB account. Use enhanced features to make it easier to optimize business listings on the go.

If you already have a website, Google My Business listings complement and promote your existing business website and raise your visibility online. No website? Your GMB listing includes a free professional business website that you can set up in minutes.

It’s created automatically using information from your GMB listing, and auto-updates as you make changes to your profile. You can choose from a variety of site themes and offer customers multiple ways to get in touch with you, like calling, messaging, or requesting a quote.

Google My Business Resources

When you take into account that Google owns 90% of the global search market, it makes sense that you would want to take advantage of a free tool that lets you rank your business in their search engines – and that tool is Google My Business.

There are many people searching for the products and services business as yours provide. Make your business highly visible in search results by optimizing your Google My Business listing.

Branding Your Landscaping Company

Branding Your Landscaping Company


Branding is an action that is strategic.

I have often heard a business owner use the words “branding” and “marketing” interchangeably as if they meant the same thing. There is a difference. Branding goes deeper than your marketing. Your brand is made up of your voice, your personality and the message that you want to convey. The foundation of your brand is your logo. Your website, your trucks, your business cards, and your promotional materials all should contain your logo, which communicates your brand. So, let's take a look at branding and the importance of branding your landscaping company.

Branding is a strategic action, while marketing is tactical. Marketing is the various channels that are used to promote your business. Some examples are your website, direct mail, PPC, social media, etc. Branding is the message that permeates your business.

Marketing is tactical.

Marketing says “Buy Me” or “You need this service” while branding will help encourage someone to purchase. It says, “This is what I am, this is why I exist.”                      

Marketing may contribute to a brand, but the brand is bigger than any particular marketing method or campaign. The campaign may end and the brand is what remains.

Marketing may convince a prospective client to do business with you. Your brand will, in the end, help determine if he continues to do business with you and become a loyal client.

Perhaps you may not have given much thought to your brand before now. If this is the case, I hope that you now see the importance of taking the time to identify and communicate your brand.

3 Key questions to help identify your brand...

· Why did you start your business?

· How would your ideal clients describe your company?

· What are a few words that you can use to describe your company?

Write down your answers to these questions, as well as any other questions and answers that come to your mind. Your answers will help clarify your brand.

It's important to have brand consistency.

Now, take a look at the various marketing channels that you are currently using. Look at your website, your business card, your trucks, magazine ads, direct mail pieces, etc. Do they reflect your brand? Is everything consistent and clearly understood?

Does each piece convey the same message, the same feel and the same colors? If you answered yes to these questions, congratulations! You are doing a great job. If you answered no to any of the questions, now is a great time to make the necessary changes to help solidify your brand.

Your brand needs to to properly
communicate your business.

Narrow in on your target market. Does your brand reflect what you want to communicate with them? Do you want to be known as experienced and traditional, or are you more on the cutting edge? Are you thought of as low cost, high volume service, or high quality, higher cost? Does your brand reflect this?

Remember, you cannot be all things to all people, and your brand should help establish this. Trying to do it all adds confusion and dilutes your brand.

The branding created by a fast food restaurant would not work for the branding of a high end gourmet restaurant. They serve two completely different markets. Yet, they both can be successful as long as they are meeting the needs of their customers and have a clear brand.

In my book, "The Complete Guide To Marketing Success For Landscapers"  we take a look at optimizing your social media and various other advertising channels. A good practice is to look at all of your channels and make sure that your brand and your message are consistent throughout each one.

Feel free to drop my an email with any questions or give me a call 888-979-3870

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http vs https for website graphic

Does your website need HTTPS?

Website Security

In todays Marketing Minute, we'll take a look at securing your website through HTTPS.

You may have heard a lot of talk lately about HTTPS and the security of your landscaping website and wondered if it was really necessary.

The simple answer is Yes.

Let's take a look at what Google said about Https in their ​Security Blog on February 8, 2018

A secure web is here to stay.

For the past several years, we’ve moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption. And within the last year, we’ve also helped users understand that HTTP sites are not secure by gradually marking a larger subset of HTTP pages as “not secure”. Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.

Traditionally HTTPS was used by E-commerce retailers or anyone else accepting online payments. It ensured that sensitive, confidential payment details were sent securely to prevent them being stolen by malicious hacking activities.

However, improving online security has become increasingly important in recent years. Google especially has been at the forefront of this drive. So much so that Google announced that HTTPS is a factor in their ranking algorithm which has accelerated the switch to HTTPS.

Therefore HTTPS is strongly recommended. It will reassure your visitors, improve your search ranking, and most importantly, help secure your website.

Your web hosting provider can make the necessary changes to add a HTTPS security certificate to your landscaping website.

I'll be happy to analyze your current web statistics and marketing and show you ways to bring in more clients, more referrals and more revenue. There's no high pressure and no hassle. Simply click here to request your complimentary assessment.

Questions? I would love to personally talk with you.  Feel free to call me toll free at 888-979-3870 or contact us here

 In todays Marketing Minute, we'll take a look at securing your website through HTTPS.

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How to add a post to your Google My Business listing

Google My Business

An effective way to highlight the Google My Business listing for your landscaping company is to create a post right inside your Google My Business dashboard.
The post that you create will be prominently displayed in your business listing.

You can create a general post or one for a special event, sale or a call to action, such as signing up for your newsletter.

This is a great way to place your timely content in front of your prospects and customers when they find your business listing on Google. It just takes 4 easy steps to publish your post.

1- Sign into Google My Business and select your location.

2- From Desktop: Click "Create post" Or click "Posts" from the menu.
     From Mobile: Tap the create icon "+" then tap the posts icon that appears.

3- The "Create Post" screen will now appear. Here, you can use the options to add photos, text, events, and a button to your post. Simply click each field and add the relevant information.

4- Once you have created your post, click "Preview" and you will see a preview of the post. If everything looks good, click "Publish" in the top right corner of the screen.

SUCCESS! Your post will now appear to your prospects and customers on Google Search and Maps in just a few moments.

To keep post timely, they are removed from their default view after 7 days (or when the the event date referenced in the post has passed. ) However, a historical view of posts is shown under the "Posts" tab on mobile.

Feel free to contact us here with any questions or give us a call - 1-888-979-3870

Google My Business Text messages

How to Add Text Messaging to Your Google My Business Listing

Google My Business

In our Landscapers' Ultimate Guide to Google My Business we walk through the steps to to claiming your Google My Business listing. We cover how to optimize your listing and we explore the dashboard and all of the Google My Business Features.

The next step is to getting your landscaping business ranked on page one of the Google Maps. Learn and implement each of  the steps in our video: Google Maps: Getting Ranked.

After your Google My Business dashboard is all in place, you can take advantage of the many options such as adding new photographs, new Google posts and adding text messaging to your Google My Business listing. 

The "Marketing Minute" below quickly covers these steps to get you set-up for adding the text messaging option to your Google My Business listing:

1- Sign into your Goggle My Business page.
2- Select the messaging button in the home menu.
3- Provide a phone number that can receive SMS text messages.
Make sure this is phone that you can easily use to reposnd to requests.
Your actual cell phone number will not be visible, Google will provide an alternate number.
4- Messaging can be turned off and on in your Google My Business dashboard. Select chat and toggle between off/on.
5- You are all set! 

It's a quick and easy process, if you have any questions, feel free to contact us. We will also be happy to answer any questions that you have on marketing your landscaping company.

This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions.

Referral marketing for Landscaping

Tips to Generate Referrals For Your Landscaping Business

Landscape Marketing Articles

Do you have a program to Systematically gain quality referrals from your current clients? 

 FACT: Referrals convert better and earn your trust much quicker

Referrals come much more naturally and easily when your clients are happy and are excited about referring you to their friends and family.

Since you’re doing such a great job taking care of your clients and keeping them happy, the next best thing you can do is set up systems to maximize the benefit you get from them. The goal is to have your clients help by marketing for you!

It's well known that if you just leave it up to your clients to do referrals for you, very few will—even if they are very happy with you. You have to make it very easy—almost effortless—for your clients to refer your company you really want to maximize the referrals you generate from them.

A study from Lee Resource Inc. found that attracting new clients can cost five times as much as keeping an existing one. Referrals make great clients. Every Landscaper wants referrals because they help save money on marketing, right? Well, there’s even more to gain from referrals than cost savings. According to a case study noted in the Harvard Business Review, clients that come from referrals are, on average, about 18 percent more likely than others to stay with a company and they generate 16 percent more in profits! As you are probably already aware,  new customers that come as a referral from a friend make better clients.

Here are some ideas to help generate referrals:

    •  Don't assume that your clients know that you have an interest in bringing in more clients and growing your accounts. Add a line to your invoices that say something along the lines of: "Thank you for your referrals. The ultimate compliment that you can give us is telling your friends and family about us."  Your newsletter is also a great place to share this message.
    • Keep your ears open and train your employees to do the same. When a client mentions that they know someone that could use your services, don't just assume that they will be telling them about you anytime soon. Instead be prepared to ask if you can drop them a note, an email or give them a card for a new customer special, etc. Give it some thought and develop a  plan that you can effortlessly put in place. 
    • Create a directory of services offered by your clients and other professionals. Use your newsletter, email, etc to get the word out about the directory that you are creating.
    • Create a refer a friend program. Make it a win-win for your client and their friend. Make it easy for them to refer others and include an area on your web site that makes it easy for them to do so.

Facebook marketing for landscapers

Using Facebook to Grow Your Landscaping Business

Social Media Marketing

As many of you know, Facebook has millions of active users, over 800 million users daily actually. That doesn’t even include how many times a day these users are clicking away on different Facebook pages. It’s no wonder that many companies are creating Facebook pages daily.

Here are just a few ways using daily posts can help your business.

Benefits of Facebook Advertising for Landscapers

There are many ways to use the advertising force of Facebook. Here are just a few benefits to using Facebook in your marketing plan.

1) Bring Clients to Your Website- Facebook pages and posts can quickly bring more traffic to your website. More traffic results in more clients for your company, and of course more clients create more business.

Share content that is valuable to your reader. Include a link to your website in your post and create interest for them to visit your website.

2) Interaction with Clientele- An active Facebook page gives you the opportunity to interact with you customers almost immediately. You can easily answer questions, provide information, and even soothe any issues. Many clients appreciate personal interaction with businesses. Personal contact with your clients creates a loyal customer base that will not only stick with your business, but also refer you to their friends.

3) Share Specials and Products- The landscaping business changes more than most other businesses. Your products depend on crops and seasonal growth schedules. Facebook pages give you an opportunity to market these changes to your clients. Whether you have a product you need to push or a service you are wanting to highlight, Facebook is the perfect place to do it. If you aren’t sure how to navigate social media, Success Landscape Marketing is here to help get you started and keep your social media pages rolling.

4) Interesting Content that Attracts New Clients- People spend a lot of time clicking on stories and blog posts on Facebook. When you post appealing content, your clients will share or like those posts with other potential clients. Make sure the content is fresh, interesting, and not completely focused on your company, it will draw more people in.

5) Run Competitions and Contests- People love a contest and Facebook pages give you the best opportunity to attract new clients and invigorate old clients. A fun contest can also help you with overstocked products or boost business during slow seasons.

6) Provide Quick, Easy Access to Company Information- We all look into businesses online and Facebook is one of the easiest ways to get your company information out to a wide audience. Your company website, services, pictures of your work and any specials you might have can be seconds away from potential clients. Our team can help you create attractive and up to date social media pages.

7) Track Which Ads or Content is Working- Another excellent benefit to using Facebook posts and pages is how great they are at tracking what works for your business. Whether its likes, shares or just simply calls on the products used in posts, Facebook makes following trends and business needs incredibly easy. Once you see what works, you can use those tools to keep your business growing and your clients happy.

Business Blooms with Facebook Pages and Posts

Your business can grow in leaps and bounds with the perfect Facebook plan. Let us help you design your page, get your posts started and even help with tracking your success. Success Landscape Marketing is here to get you started on the path to a blooming business with our Facebook and social media services. Call us today at… or contact us online. We can’t wait to get you started reaping in the benefits of a social media marketing plan.