landscapers near me graphic

Near Me Search – Keys to having your landscaping business found online

Landscape Marketing Articles , Landscaper Marketing , Landscaper website tips

Mobile devices are expected to influence $1.4 trillion in local sales by 2021, according to a Forrester research report. As more and more Americans rely on their smartphones to find local services and products, “near me” searches have become default functions for both search engines and the people using them.

Think about how you use your phone when you are heading out, or on the road, ready to make a purchase. Whether it’s a burger or you need a dry cleaner who doesn’t strip the buttons off of your shirt, Google is ready with suggestions on where to solve your hunger or button problems. And the search engine will gladly list them from best to worst, near to far, to make it easy for you.

Near Me Search – How Local Businesses Are Found

If you want customers near you to find your landscaping business first, local SEO (search engine optimization) is critical for exposing your business to new audiences. With the staggering growth of “near me” searches and other local intent searches on mobile devices, every landscaping business that wants more local customers should be optimizing their online presence for the way consumers now find new products and services.

Optimizing for Near Me Searches

Optimizing your business’s online presence for “near me” searches requires paying close attention to the location identifiers, service/product listings, and categories so search engines like Google know precisely where you are located and exactly what you provide to your customers. Because all search engines want to give the best results first, not only does proximity to the searcher matter, but customer reviews will influence how you rank when there are multiple choices within close proximity to one another.

Local SEO Best Practices for Near Me Searches

To ensure you are showing up in search results when your next prospect is online looking for your landscaping services, be sure to follow these local SEO best practices:

1. Optimize Google My Business – Claim and fill out your GMB accounts completely – paying special attention to your address and pin location on Maps, categories, and services sections. Continuously add photos, update holiday hours, monitor reviews, and answer questions. (See our complete Google My Business training here.)

2. Gather (and Respond to) Reviews – Have a process in place that requests reviews from your clients, monitor Google and other review sites, and respond to both positive and negative reviews professionally and compassionately.

3. NAP on Website & Business Listings – Wrong, missing, inconsistent, or incomplete business name, address, and phone numbers (NAP) on business listings and website pages confuse search engines, and they won’t provide confusing results to search engine users. Consistent and complete NAP are rewarded with higher rankings in near me searches.

4. Location Identifiers on Image and Meta Tags – Geotagging your images and metadata ensure your website contains the local identifiers that tell search engines your content is relevant and should appear for local queries.

5. Mobile-Friendly, Fast-Loading Website – How fast your site loads and how user-friendly it is on mobile devices are huge ranking factors in Google search. Fix slow-loading pages and ensure your website is mobile-friendly.

6. Local Backlinks (from Chambers, Associations, Directories) – Building local backlinks reinforces your business’s relevance in the community. Strategies include creating content local authorities want to link to, sponsoring local organizations, creating resources with a local focus, and hosting community events.

7. Written Text Driving Directions,with major cross streets, are important if you have a physical location that prospects and clients go to.
Contact pages for each of your locations should include driving directions from well-known landmarks and list the names of the areas, neighborhoods, and cities you serve. The services and products you provide are also helpful information that should be written in your website text and NOT displayed in PDF or image formats.

Near Me Search Has Redefined How Consumers Shop

We are drowning in data that lets us know where, when, and how people are using search engines to make purchasing decisions. Today search engine users expect search technology to guess their intent and find the places they can get the stuff they need. 

Since “near me” is a popular phrase that shows up in search engine queries across all categories as people look for the closest options for activities, services, and stores, NOW is the time to use local SEO to earn new customers.

We work exclusively with the landscaping industry to help you gain more leads, more clients and more. Call us today – 1-888-979-3870 or contact us here.

Google My Business – What’s New?

Google My Business , Landscape Marketing Articles , Landscaper Marketing

Launched in 2014, Google My Business has changed how landscaping and other businesses are found online and in real life.

Creating a Google My Business listing is usually the first step in any local marketing strategy for anyone with search engine optimization experience. Google owns about over 90% of the global search engine market – trusting and relying heavily on their own Google My Business listings to provide the most accurate and useful local search results to its users.

Google has made it easy to play into their system and show up in both Google Maps and Google Local by providing Google My Business as a free tool that helps landscaping companies manage their online presence across Google and its powerful roster of partners.

Google’s top-secret algorithm and somewhat strict guidelines for SEO can make it difficult to know just how and where your landscaping business will appear in search results. You can’t control Google, but you can take what we know and optimize your Google My Business listings to rank at the top of local search results faster.

Updates and New Tools – What’s New with GMB

Google My Business is continuously evolving to help local businesses maximize the impact of their GMB listings. Google releases updates, changes, and new tools all the time, but the following are particularly useful for local businesses looking to get the most out of Google My Business.

Add a Logo — businesses can display their logo on the upper right of the profile instead of a profile photo, and the image will appear beside posts or review responses. You’ll find options for adding a logo under the “Overview” tab in your GMB account.

Welcome Offers — these can be sent to thank customers/prospects who follow a business. You can include a description, coupon code, T&C’s, and a website link in your offer.

Look in the “Turn Followers into Customers” area of your profile and click on “Create Welcome Offer” to create, preview, and then publish your offer.

Marketing Kit — The Google My Business Marketing Kit is a new site to create and print promotional assets. You can get free stickers, posters, social posts, and more created from your GMB profile.

Want to make a poster for your storefront window highlight a particularly awesome review posted to your GMB listing? You can create those here for free. Download your in-store kit and receive printable posters, signs, stickers, and table tents for your business.

Visit to get new promotional material for your business throughout the year.

Local Favorites —The top 5% of local businesses in a category will be awarded a “Local Favorite” badge. Currently, the Local Favorite program highlights the most popular restaurants in New York, Chicago, and Los Angeles but look for expansion of the local favorite badges for other popular categories.

Short Names —Businesses can create and register their desired name and search users will be able to search Google Maps for @shortname and bring up the profile. You can share a short URL to ask customers to leave a review or to share your Business Profile. All businesses that have claimed their short name in Google My Business can have a shareable short URL.

Request A Quote — Enable messaging in GMB, and you can create a “Request A Quote” button customers can use to request a quote for any services you choose, then you reply within the GMB app. To turn off the quote button, just turn off messaging in the GMB app.

Book an Appointment — Route search users directly to a landing page for booking an appointment. Managing your bookings through another booking provider simplifies the booking experience. Your customers also benefit from built-in integration with widely used Google products, like Calendar, and automatic reminders, so they don’t miss their booking.

You can use the booking tab in Google My Business to view the booking history of your business listing for bookings that came in through Reserve with Google. If you already use a scheduling provider on this list, you’re automatically eligible to receive bookings.

Keep Up to Date on Google My Business Happenings

If you want to stay on top of new features, Google My Business provides different ways to get updates on the latest product news and announcements.

Join the community discussion by subscribing via RSS to the Google My Business News & Updates board, where you can provide feedback and suggestions for the features you use most.

Most announcements are also made on social media so you can follow the Google My Business Twitter feed or Facebook page to stay in the know: Twitter or Facebook.

Take action now to update your GMB account. Be sure to watch our complete training “How to Optimize Google My Business to Generate More Landscaping Leads“.

We work exclusively with the landscaping industry to help you gain more leads, more clients and more. Call us today – 1-888-979-3870 or contact us here.

SEO Tips for Growing Your Landscaping Business

Landscaper Marketing , Landscaper website tips

Landscaping Businesses Grow Faster with Local SEO

Do you have a landscaping company that serves one or several local areas? 

Your run-of-the-mill website SEO won’t bring the impactful results of local search engine optimization. Local SEO is what you need to be found by new customers in your area.

Local search has been a windfall for many local businesses because physical proximity to the user is a huge ranking factor in local search results. The good news is there are things you can do to reach qualified customers at exactly the right time, converting local searchers into new customers.   

What is Local SEO?

There is so much talk about search engine optimization for small businesses, but a lot of the chatter revolves around optimizing the web pages of businesses with a strong online presence who sell products or services online. Local SEO is all about optimizing the website of a local business so they can rank higher in internet searches made by local users in their area.

Local search optimization is going to affect rankings in mobile search where people are on the move and looking to spend money now and also enhances positioning in searches that use local terms such as:

  • landscapers near me
  • lawn care near me
  • landscaper [city name]
  • landscaper in my area

Specifically, when we talk about local search engine optimization, we mean designating and highlighting your city name, complete address, and key service or product in the places that search engines and search engine users are looking for them.

When asked, the talking heads at Google are quoted as saying, “relevance, prominence, and distance” determine what links show up in local search results. That is a huge oversimplification of a very complicated ranking system, but here’s your big take away: Google will first search their own Google My Business accounts to determine relevance, prominence, and distance – so GMB is where you should start your local SEO campaigns. (Be sure to view our free training on How to optimize Google My Business for your landscaping company.)

Why You Should Focus on Local SEO

Local SEO connects your landscaping business with real-life customers in your community. Effective local SEO results in everyone in your area seeing your business on page one of search engine results when they are looking for the services you provide.

Let’s look at some Local SEO stats and facts:

  • 78% of location-based mobile searches result in an offline purchase. (SEO Tribunal)
    46% of all Google searches are seeking local information. (
    Go Gulf)
  • 4 in 5 consumers use search engines to find local information. (Think with Google)
  • “Near me” or “close by” type searches grew by more than 900% over two years. (Chat Meter)
  • 72% of consumers that did a local search visited a store within five miles (HubSpot Marketing Statistics)
  • 97% of people learn more about a local company online than anywhere else (SEO Tribunal)
  • 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Nectafy)
  • 92% of searchers will pick businesses on the first page of local search results. (SEO Expert)
  • By 2021, mobile devices will influence more than $1.4 trillion in local sales. (Forrester)

The importance of local SEO continues to grow as Google’s search results ranking methods become more intricate, and search users expect even more individualized results.  

As a landscaping business owner, you need to dominate local search results to win new customers. You, more than online or national businesses, must rely on local SEO to build an attractive online presence and expose your business to more and more potential customers.

What can you do right now to improve your local SEO?

Here is a quick-tip guide of local SEO activities you could do right now to help search engines find and rank your website when customers are looking online:

  • Add keywords and geographical (local) identifiers to meta, title, and image tags on your website, so search engines know you are a good match for local search queries. 
  • Structure your webpages and URL’s to highlight your locations. 
  • Claim, location optimize and consistently update your Google My Business account.
  • Build and maintain accurate and identical business listings and citations across the internet.
  • Have a plan in place to get more five-star reviews online. Start with claiming your business account on all major social media networks and review sites.

It’s past time you optimized your website for local searches, “near me” queries, and voice-activated shopping research. Most users now have location or GPS enabled on their mobile devices. Now that most apps require this to be enabled, even users who previously had this turned off for privacy reasons now have location services active. Use local SEO to make sure future customers are finding your business at the top of search results.

Take action now to update your SEO for maximum results. If you need some guidance. Let us know. We work exclusively with the landscaping industry to help you gain more leads, more clients and more revenue and are always happy to lend a helping hand. Call us today – 1-888-979-3870 or contact us here.

Why Your Landscaping Company Needs an Optimized Google My Business Listing

Google My Business , Landscaper Marketing , Landscaper website tips

If you’ve ever Googled your service area with landscaping keywords and have seen that your competitor’s landscaping business listing showed up higher in the search listings with photos, hours, special offers, and even videos, you might wonder how they achieved those results. The answer is simple, they optimized their free Google My Business (aka GMB) listings, and Google rewarded them with higher search rankings.

Google My Business lets you take advantage of and grow your business’ presence, making sure your landscaping business shows up when it matters most: the moment customers are searching for your business or products or services like yours on Google Search and Maps.

Why You Need an Optimized Google My Business Listing

You may assume that if you have a strong online presence that people will find you in search anyway. Why would you bother managing your business listings directly when it’s so easy to find your website and contact information online?

You’d be surprised at how much search users depend on Google to tell them what the best answer is for their search queries.

According to one Gybo report, businesses that verify their information via Google Business are twice as likely to have customers view them as “reputable.” Google vouching for your business reduces uncertainty and encourages people to take actions like calling or visiting your locations.

And if you are looking to make it into the Local 3-Pack that dominates the top of both desktop and mobile search results, the only way in is through Google My Business.

What is Google My Business?

Let’s take a step back for local SEO (search engine optimization) beginners. Google My Business is a free tool that allows you to promote your business on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates, and see how customers are interacting with your business on Google.

With GMB, you can manage the information that Google users see when they search for your business or the products and services that you offer. When people find your business on Google Maps and Search, they have access to information like your hours, website, and street address.

Reach Highly Relevant and Engaged Customers

Google My Business gives you the power to attract and engage customers when they search for the type of products or services your business provides. Optimizing your GMB listing by filling out all the information gives your business a presence on Google Search and Maps. It also allows you to respond to reviews, post photos of products, services, or special offers, and provide information that helps search users choose your business first.

So, don’t miss an opportunity to read and respond to reviews from your customers and post photos that show off what you do. Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.

GMB Insights shows you how you can optimize your customer engagement for better results, and you can encourage more engagement by interacting with your customers from the Customers tab.

Google My Business also comes with a mobile app that is free to use. Do everything you already to with your GMB account. Use enhanced features to make it easier to optimize business listings on the go.

If you already have a website, Google My Business listings complement and promote your existing business website and raise your visibility online. No website? Your GMB listing includes a free professional business website that you can set up in minutes.

It’s created automatically using information from your GMB listing, and auto-updates as you make changes to your profile. You can choose from a variety of site themes and offer customers multiple ways to get in touch with you, like calling, messaging, or requesting a quote.

Google My Business Resources

When you take into account that Google owns 90% of the global search market, it makes sense that you would want to take advantage of a free tool that lets you rank your business in their search engines – and that tool is Google My Business.

There are many people searching for the products and services business as yours provide. Make your business highly visible in search results by optimizing your Google My Business listing.

Branding Your Landscaping Company

Branding Your Landscaping Company


Branding is an action that is strategic.

I have often heard a business owner use the words “branding” and “marketing” interchangeably as if they meant the same thing. There is a difference. Branding goes deeper than your marketing. Your brand is made up of your voice, your personality and the message that you want to convey. The foundation of your brand is your logo. Your website, your trucks, your business cards, and your promotional materials all should contain your logo, which communicates your brand. So, let’s take a look at branding and the importance of branding your landscaping company.

Branding is a strategic action, while marketing is tactical. Marketing is the various channels that are used to promote your business. Some examples are your website, direct mail, PPC, social media, etc. Branding is the message that permeates your business.

Marketing is tactical.

Marketing says “Buy Me” or “You need this service” while branding will help encourage someone to purchase. It says, “This is what I am, this is why I exist.”                       Marketing may contribute to a brand, but the brand is bigger than any particular marketing method or campaign. The campaign may end and the brand is what remains.

Marketing may convince a prospective client to do business with you. Your brand will, in the end, help determine if he continues to do business with you and become a loyal client.

Perhaps you may not have given much thought to your brand before now. If this is the case, I hope that you now see the importance of taking the time to identify and communicate your brand.

3 Key questions to help identify your brand…

· Why did you start your business?

· How would your ideal clients describe your company?

· What are a few words that you can use to describe your company?

Write down your answers to these questions, as well as any other questions and answers that come to your mind. Your answers will help clarify your brand.

It’s important to have brand consistency.

Now, take a look at the various marketing channels that you are currently using. Look at your website, your business card, your trucks, magazine ads, direct mail pieces, etc. Do they reflect your brand? Is everything consistent and clearly understood?

Does each piece convey the same message, the same feel and the same colors? If you answered yes to these questions, congratulations! You are doing a great job. If you answered no to any of the questions, now is a great time to make the necessary changes to help solidify your brand.

Your brand needs to to properly communicate your business.

Narrow in on your target market. Does your brand reflect what you want to communicate with them? Do you want to be known as experienced and traditional, or are you more on the cutting edge? Are you thought of as low cost, high volume service, or high quality, higher cost? Does your brand reflect this?

Remember, you cannot be all things to all people, and your brand should help establish this. Trying to do it all adds confusion and dilutes your brand.

The branding created by a fast food restaurant would not work for the branding of a high end gourmet restaurant. They serve two completely different markets. Yet, they both can be successful as long as they are meeting the needs of their customers and have a clear brand. In my book, “The Complete Guide To Marketing Success For Landscapers”  we take a look at optimizing your social media and various other advertising channels. A good practice is to look at all of your channels and make sure that your brand and your message are consistent throughout each one.Feel free to drop my an email with any questions or give me a call 888-979-3870


http vs https for website graphic

Does your website need HTTPS?

Website Security

In todays Marketing Minute, we’ll take a look at securing your website through HTTPS.You may have heard a lot of talk lately about HTTPS and the security of your landscaping website and wondered if it was really necessary.The simple answer is Yes. Let’s take a look at what Google said about Https in their ​Security Blog on February 8, 2018A secure web is here to stay.For the past several years, we’ve moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption. And within the last year, we’ve also helped users understand that HTTP sites are not secure by gradually marking a larger subset of HTTP pages as “not secure”. Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.Traditionally HTTPS was used by E-commerce retailers or anyone else accepting online payments. It ensured that sensitive, confidential payment details were sent securely to prevent them being stolen by malicious hacking activities.However, improving online security has become increasingly important in recent years. Google especially has been at the forefront of this drive. So much so that Google announced that HTTPS is a factor in their ranking algorithm which has accelerated the switch to HTTPS.Therefore HTTPS is strongly recommended. It will reassure your visitors, improve your search ranking, and most importantly, help secure your website.Your web hosting provider can make the necessary changes to add a HTTPS security certificate to your landscaping website.

I’ll be happy to analyze your current web statistics and marketing and show you ways to bring in more clients, more referrals and more revenue. There’s no high pressure and no hassle. Simply click here to request your complimentary assessment.

Questions? I would love to personally talk with you.  Feel free to call me toll free at 888-979-3870 or contact us here

How to add a post to your Google My Business listing

Google My Business

An effective way to highlight the Google My Business listing for your landscaping company is to create a post right inside your Google My Business dashboard.The post that you create will be prominently displayed in your business listing.You can create a general post or one for a special event, sale or a call to action, such as signing up for your newsletter. This is a great way to place your timely content in front of your prospects and customers when they find your business listing on Google. It just takes 4 easy steps to publish your post.1- Sign into Google My Business and select your location.2- From Desktop: Click “Create post” Or click “Posts” from the menu.     From Mobile: Tap the create icon “+” then tap the posts icon that appears.3- The “Create Post” screen will now appear. Here, you can use the options to add photos, text, events, and a button to your post. Simply click each field and add the relevant information.4- Once you have created your post, click “Preview” and you will see a preview of the post. If everything looks good, click “Publish” in the top right corner of the screen.

SUCCESS! Your post will now appear to your prospects and customers on Google Search and Maps in just a few moments.To keep post timely, they are removed from their default view after 7 days (or when the the event date referenced in the post has passed. ) However, a historical view of posts is shown under the “Posts” tab on mobile.Feel free to contact us here with any questions or give us a call – 1-888-979-3870

Google My Business Text messages

How to Add Text Messaging to Your Google My Business Listing

Google My Business

In our Landscapers’ Ultimate Guide to Google My Business we walk through the steps to to claiming your Google My Business listing. We cover how to optimize your listing and we explore the dashboard and all of the Google My Business Features.The next step is to getting your landscaping business ranked on page one of the Google Maps. Learn and implement each of  the steps in our video: Google Maps: Getting Ranked.After your Google My Business dashboard is all in place, you can take advantage of the many options such as adding new photographs, new Google posts and adding text messaging to your Google My Business listing. 

The “Marketing Minute” below quickly covers these steps to get you set-up for adding the text messaging option to your Google My Business listing:1- Sign into your Goggle My Business page.2- Select the messaging button in the home menu.3- Provide a phone number that can receive SMS text messages.Make sure this is phone that you can easily use to reposnd to requests.Your actual cell phone number will not be visible, Google will provide an alternate number.4- Messaging can be turned off and on in your Google My Business dashboard. Select chat and toggle between off/on.5- You are all set! It’s a quick and easy process, if you have any questions, feel free to contact us. We will also be happy to answer any questions that you have on marketing your landscaping company.

This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions.

Facebook marketing for landscapers

Using Facebook to Grow Your Landscaping Business

Social Media Marketing

As many of you know, Facebook has millions of active users, over 800 million users daily actually. That doesn’t even include how many times a day these users are clicking away on different Facebook pages. It’s no wonder that many companies are creating Facebook pages daily.Here are just a few ways using daily posts can help your business.

Benefits of Facebook Advertising for Landscapers

There are many ways to use the advertising force of Facebook. Here are just a few benefits to using Facebook in your marketing plan.

1) Bring Clients to Your Website- Facebook pages and posts can quickly bring more traffic to your website. More traffic results in more clients for your company, and of course more clients create more business.Share content that is valuable to your reader. Include a link to your website in your post and create interest for them to visit your website.

2) Interaction with Clientele- An active Facebook page gives you the opportunity to interact with you customers almost immediately. You can easily answer questions, provide information, and even soothe any issues. Many clients appreciate personal interaction with businesses. Personal contact with your clients creates a loyal customer base that will not only stick with your business, but also refer you to their friends.

3) Share Specials and Products- The landscaping business changes more than most other businesses. Your products depend on crops and seasonal growth schedules. Facebook pages give you an opportunity to market these changes to your clients. Whether you have a product you need to push or a service you are wanting to highlight, Facebook is the perfect place to do it. If you aren’t sure how to navigate social media, Success Landscape Marketing is here to help get you started and keep your social media pages rolling.

4) Interesting Content that Attracts New Clients- People spend a lot of time clicking on stories and blog posts on Facebook. When you post appealing content, your clients will share or like those posts with other potential clients. Make sure the content is fresh, interesting, and not completely focused on your company, it will draw more people in.

5) Run Competitions and Contests- People love a contest and Facebook pages give you the best opportunity to attract new clients and invigorate old clients. A fun contest can also help you with overstocked products or boost business during slow seasons.

6) Provide Quick, Easy Access to Company Information- We all look into businesses online and Facebook is one of the easiest ways to get your company information out to a wide audience. Your company website, services, pictures of your work and any specials you might have can be seconds away from potential clients. Our team can help you create attractive and up to date social media pages.

7) Track Which Ads or Content is Working- Another excellent benefit to using Facebook posts and pages is how great they are at tracking what works for your business. Whether its likes, shares or just simply calls on the products used in posts, Facebook makes following trends and business needs incredibly easy. Once you see what works, you can use those tools to keep your business growing and your clients happy.

Business Blooms with Facebook Pages and Posts

Your business can grow in leaps and bounds with the perfect Facebook plan. Let us help you design your page, get your posts started and even help with tracking your success. Success Landscape Marketing is here to get you started on the path to a blooming business with our Facebook and social media services. Call us today at… or contact us online. We can’t wait to get you started reaping in the benefits of a social media marketing plan.