Category Archives for "Landscaper website tips"

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Near Me Search – Keys to having your landscaping business found online

Landscape Marketing Articles , Landscaper Marketing , Landscaper website tips

Mobile devices are expected to influence $1.4 trillion in local sales by 2021, according to a Forrester research report. As more and more Americans rely on their smartphones to find local services and products, “near me” searches have become default functions for both search engines and the people using them.

Think about how you use your phone when you are heading out, or on the road, ready to make a purchase. Whether it’s a burger or you need a dry cleaner who doesn’t strip the buttons off of your shirt, Google is ready with suggestions on where to solve your hunger or button problems. And the search engine will gladly list them from best to worst, near to far, to make it easy for you.

Near Me Search – How Local Businesses Are Found

If you want customers near you to find your landscaping business first, local SEO (search engine optimization) is critical for exposing your business to new audiences. With the staggering growth of “near me” searches and other local intent searches on mobile devices, every landscaping business that wants more local customers should be optimizing their online presence for the way consumers now find new products and services.

Optimizing for Near Me Searches

Optimizing your business’s online presence for “near me” searches requires paying close attention to the location identifiers, service/product listings, and categories so search engines like Google know precisely where you are located and exactly what you provide to your customers. Because all search engines want to give the best results first, not only does proximity to the searcher matter, but customer reviews will influence how you rank when there are multiple choices within close proximity to one another.

Local SEO Best Practices for Near Me Searches

To ensure you are showing up in search results when your next prospect is online looking for your landscaping services, be sure to follow these local SEO best practices:

1. Optimize Google My Business – Claim and fill out your GMB accounts completely – paying special attention to your address and pin location on Maps, categories, and services sections. Continuously add photos, update holiday hours, monitor reviews, and answer questions. (See our complete Google My Business training here.)

2. Gather (and Respond to) Reviews – Have a process in place that requests reviews from your clients, monitor Google and other review sites, and respond to both positive and negative reviews professionally and compassionately.

3. NAP on Website & Business Listings – Wrong, missing, inconsistent, or incomplete business name, address, and phone numbers (NAP) on business listings and website pages confuse search engines, and they won’t provide confusing results to search engine users. Consistent and complete NAP are rewarded with higher rankings in near me searches.

4. Location Identifiers on Image and Meta Tags – Geotagging your images and metadata ensure your website contains the local identifiers that tell search engines your content is relevant and should appear for local queries.

5. Mobile-Friendly, Fast-Loading Website – How fast your site loads and how user-friendly it is on mobile devices are huge ranking factors in Google search. Fix slow-loading pages and ensure your website is mobile-friendly.

6. Local Backlinks (from Chambers, Associations, Directories) – Building local backlinks reinforces your business’s relevance in the community. Strategies include creating content local authorities want to link to, sponsoring local organizations, creating resources with a local focus, and hosting community events.

7. Written Text Driving Directions,with major cross streets, are important if you have a physical location that prospects and clients go to.
Contact pages for each of your locations should include driving directions from well-known landmarks and list the names of the areas, neighborhoods, and cities you serve. The services and products you provide are also helpful information that should be written in your website text and NOT displayed in PDF or image formats.

Near Me Search Has Redefined How Consumers Shop

We are drowning in data that lets us know where, when, and how people are using search engines to make purchasing decisions. Today search engine users expect search technology to guess their intent and find the places they can get the stuff they need. 

Since “near me” is a popular phrase that shows up in search engine queries across all categories as people look for the closest options for activities, services, and stores, NOW is the time to use local SEO to earn new customers.

We work exclusively with the landscaping industry to help you gain more leads, more clients and more. Call us today – 1-888-979-3870 or contact us here.

SEO Tips for Growing Your Landscaping Business

Landscaper Marketing , Landscaper website tips

Landscaping Businesses Grow Faster with Local SEO

Do you have a landscaping company that serves one or several local areas? 

Your run-of-the-mill website SEO won’t bring the impactful results of local search engine optimization. Local SEO is what you need to be found by new customers in your area.

Local search has been a windfall for many local businesses because physical proximity to the user is a huge ranking factor in local search results. The good news is there are things you can do to reach qualified customers at exactly the right time, converting local searchers into new customers.   

What is Local SEO?

There is so much talk about search engine optimization for small businesses, but a lot of the chatter revolves around optimizing the web pages of businesses with a strong online presence who sell products or services online. Local SEO is all about optimizing the website of a local business so they can rank higher in internet searches made by local users in their area.

Local search optimization is going to affect rankings in mobile search where people are on the move and looking to spend money now and also enhances positioning in searches that use local terms such as:

  • landscapers near me
  • lawn care near me
  • landscaper [city name]
  • landscaper in my area

Specifically, when we talk about local search engine optimization, we mean designating and highlighting your city name, complete address, and key service or product in the places that search engines and search engine users are looking for them.

When asked, the talking heads at Google are quoted as saying, “relevance, prominence, and distance” determine what links show up in local search results. That is a huge oversimplification of a very complicated ranking system, but here’s your big take away: Google will first search their own Google My Business accounts to determine relevance, prominence, and distance – so GMB is where you should start your local SEO campaigns. (Be sure to view our free training on How to optimize Google My Business for your landscaping company.)

Why You Should Focus on Local SEO

Local SEO connects your landscaping business with real-life customers in your community. Effective local SEO results in everyone in your area seeing your business on page one of search engine results when they are looking for the services you provide.

Let’s look at some Local SEO stats and facts:

  • 78% of location-based mobile searches result in an offline purchase. (SEO Tribunal)
    46% of all Google searches are seeking local information. (
    Go Gulf)
  • 4 in 5 consumers use search engines to find local information. (Think with Google)
  • “Near me” or “close by” type searches grew by more than 900% over two years. (Chat Meter)
  • 72% of consumers that did a local search visited a store within five miles (HubSpot Marketing Statistics)
  • 97% of people learn more about a local company online than anywhere else (SEO Tribunal)
  • 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Nectafy)
  • 92% of searchers will pick businesses on the first page of local search results. (SEO Expert)
  • By 2021, mobile devices will influence more than $1.4 trillion in local sales. (Forrester)

The importance of local SEO continues to grow as Google’s search results ranking methods become more intricate, and search users expect even more individualized results.  

As a landscaping business owner, you need to dominate local search results to win new customers. You, more than online or national businesses, must rely on local SEO to build an attractive online presence and expose your business to more and more potential customers.

What can you do right now to improve your local SEO?

Here is a quick-tip guide of local SEO activities you could do right now to help search engines find and rank your website when customers are looking online:

  • Add keywords and geographical (local) identifiers to meta, title, and image tags on your website, so search engines know you are a good match for local search queries. 
  • Structure your webpages and URL’s to highlight your locations. 
  • Claim, location optimize and consistently update your Google My Business account.
  • Build and maintain accurate and identical business listings and citations across the internet.
  • Have a plan in place to get more five-star reviews online. Start with claiming your business account on all major social media networks and review sites.

It’s past time you optimized your website for local searches, “near me” queries, and voice-activated shopping research. Most users now have location or GPS enabled on their mobile devices. Now that most apps require this to be enabled, even users who previously had this turned off for privacy reasons now have location services active. Use local SEO to make sure future customers are finding your business at the top of search results.

Take action now to update your SEO for maximum results. If you need some guidance. Let us know. We work exclusively with the landscaping industry to help you gain more leads, more clients and more revenue and are always happy to lend a helping hand. Call us today – 1-888-979-3870 or contact us here.

Why Your Landscaping Company Needs an Optimized Google My Business Listing

Google My Business , Landscaper Marketing , Landscaper website tips

If you’ve ever Googled your service area with landscaping keywords and have seen that your competitor’s landscaping business listing showed up higher in the search listings with photos, hours, special offers, and even videos, you might wonder how they achieved those results. The answer is simple, they optimized their free Google My Business (aka GMB) listings, and Google rewarded them with higher search rankings.

Google My Business lets you take advantage of and grow your business’ presence, making sure your landscaping business shows up when it matters most: the moment customers are searching for your business or products or services like yours on Google Search and Maps.

Why You Need an Optimized Google My Business Listing

You may assume that if you have a strong online presence that people will find you in search anyway. Why would you bother managing your business listings directly when it’s so easy to find your website and contact information online?

You’d be surprised at how much search users depend on Google to tell them what the best answer is for their search queries.

According to one Gybo report, businesses that verify their information via Google Business are twice as likely to have customers view them as “reputable.” Google vouching for your business reduces uncertainty and encourages people to take actions like calling or visiting your locations.

And if you are looking to make it into the Local 3-Pack that dominates the top of both desktop and mobile search results, the only way in is through Google My Business.

What is Google My Business?

Let’s take a step back for local SEO (search engine optimization) beginners. Google My Business is a free tool that allows you to promote your business on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates, and see how customers are interacting with your business on Google.

With GMB, you can manage the information that Google users see when they search for your business or the products and services that you offer. When people find your business on Google Maps and Search, they have access to information like your hours, website, and street address.

Reach Highly Relevant and Engaged Customers

Google My Business gives you the power to attract and engage customers when they search for the type of products or services your business provides. Optimizing your GMB listing by filling out all the information gives your business a presence on Google Search and Maps. It also allows you to respond to reviews, post photos of products, services, or special offers, and provide information that helps search users choose your business first.

So, don’t miss an opportunity to read and respond to reviews from your customers and post photos that show off what you do. Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.

GMB Insights shows you how you can optimize your customer engagement for better results, and you can encourage more engagement by interacting with your customers from the Customers tab.

Google My Business also comes with a mobile app that is free to use. Do everything you already to with your GMB account. Use enhanced features to make it easier to optimize business listings on the go.

If you already have a website, Google My Business listings complement and promote your existing business website and raise your visibility online. No website? Your GMB listing includes a free professional business website that you can set up in minutes.

It’s created automatically using information from your GMB listing, and auto-updates as you make changes to your profile. You can choose from a variety of site themes and offer customers multiple ways to get in touch with you, like calling, messaging, or requesting a quote.

Google My Business Resources

When you take into account that Google owns 90% of the global search market, it makes sense that you would want to take advantage of a free tool that lets you rank your business in their search engines – and that tool is Google My Business.

There are many people searching for the products and services business as yours provide. Make your business highly visible in search results by optimizing your Google My Business listing.

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