• You are here:
  • Home
  • Blog
  • Google My Business

Google My Business – What’s New?

Google My Business , Landscape Marketing Articles , Landscaper Marketing

Launched in 2014, Google My Business has changed how landscaping and other businesses are found online and in real life.

Creating a Google My Business listing is usually the first step in any local marketing strategy for anyone with search engine optimization experience. Google owns about over 90% of the global search engine market – trusting and relying heavily on their own Google My Business listings to provide the most accurate and useful local search results to its users.

Google has made it easy to play into their system and show up in both Google Maps and Google Local by providing Google My Business as a free tool that helps landscaping companies manage their online presence across Google and its powerful roster of partners.

Google’s top-secret algorithm and somewhat strict guidelines for SEO can make it difficult to know just how and where your landscaping business will appear in search results. You can’t control Google, but you can take what we know and optimize your Google My Business listings to rank at the top of local search results faster.

Updates and New Tools – What’s New with GMB

Google My Business is continuously evolving to help local businesses maximize the impact of their GMB listings. Google releases updates, changes, and new tools all the time, but the following are particularly useful for local businesses looking to get the most out of Google My Business.

Add a Logo — businesses can display their logo on the upper right of the profile instead of a profile photo, and the image will appear beside posts or review responses. You’ll find options for adding a logo under the “Overview” tab in your GMB account.

Welcome Offers — these can be sent to thank customers/prospects who follow a business. You can include a description, coupon code, T&C’s, and a website link in your offer.

Look in the “Turn Followers into Customers” area of your profile and click on “Create Welcome Offer” to create, preview, and then publish your offer.

Marketing Kit — The Google My Business Marketing Kit is a new site to create and print promotional assets. You can get free stickers, posters, social posts, and more created from your GMB profile.

Want to make a poster for your storefront window highlight a particularly awesome review posted to your GMB listing? You can create those here for free. Download your in-store kit and receive printable posters, signs, stickers, and table tents for your business.

Visit https://marketingkit.withgoogle.com/ to get new promotional material for your business throughout the year.

Local Favorites —The top 5% of local businesses in a category will be awarded a “Local Favorite” badge. Currently, the Local Favorite program highlights the most popular restaurants in New York, Chicago, and Los Angeles but look for expansion of the local favorite badges for other popular categories.

Short Names —Businesses can create and register their desired name and search users will be able to search Google Maps for @shortname and bring up the profile. You can share a short URL to ask customers to leave a review or to share your Business Profile. All businesses that have claimed their short name in Google My Business can have a shareable short URL.

Request A Quote — Enable messaging in GMB, and you can create a “Request A Quote” button customers can use to request a quote for any services you choose, then you reply within the GMB app. To turn off the quote button, just turn off messaging in the GMB app.

Book an Appointment — Route search users directly to a landing page for booking an appointment. Managing your bookings through another booking provider simplifies the booking experience. Your customers also benefit from built-in integration with widely used Google products, like Calendar, and automatic reminders, so they don’t miss their booking.

You can use the booking tab in Google My Business to view the booking history of your business listing for bookings that came in through Reserve with Google. If you already use a scheduling provider on this list, you’re automatically eligible to receive bookings.

Keep Up to Date on Google My Business Happenings

If you want to stay on top of new features, Google My Business provides different ways to get updates on the latest product news and announcements.

Join the community discussion by subscribing via RSS to the Google My Business News & Updates board, where you can provide feedback and suggestions for the features you use most.

Most announcements are also made on social media so you can follow the Google My Business Twitter feed or Facebook page to stay in the know: Twitter or Facebook.

Take action now to update your GMB account. Be sure to watch our complete training “How to Optimize Google My Business to Generate More Landscaping Leads“.

We work exclusively with the landscaping industry to help you gain more leads, more clients and more. Call us today – 1-888-979-3870 or contact us here.

Why Your Landscaping Company Needs an Optimized Google My Business Listing

Google My Business , Landscaper Marketing , Landscaper website tips

If you’ve ever Googled your service area with landscaping keywords and have seen that your competitor’s landscaping business listing showed up higher in the search listings with photos, hours, special offers, and even videos, you might wonder how they achieved those results. The answer is simple, they optimized their free Google My Business (aka GMB) listings, and Google rewarded them with higher search rankings.

Google My Business lets you take advantage of and grow your business’ presence, making sure your landscaping business shows up when it matters most: the moment customers are searching for your business or products or services like yours on Google Search and Maps.

Why You Need an Optimized Google My Business Listing

You may assume that if you have a strong online presence that people will find you in search anyway. Why would you bother managing your business listings directly when it’s so easy to find your website and contact information online?

You’d be surprised at how much search users depend on Google to tell them what the best answer is for their search queries.

According to one Gybo report, businesses that verify their information via Google Business are twice as likely to have customers view them as “reputable.” Google vouching for your business reduces uncertainty and encourages people to take actions like calling or visiting your locations.

And if you are looking to make it into the Local 3-Pack that dominates the top of both desktop and mobile search results, the only way in is through Google My Business.

What is Google My Business?

Let’s take a step back for local SEO (search engine optimization) beginners. Google My Business is a free tool that allows you to promote your business on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates, and see how customers are interacting with your business on Google.

With GMB, you can manage the information that Google users see when they search for your business or the products and services that you offer. When people find your business on Google Maps and Search, they have access to information like your hours, website, and street address.

Reach Highly Relevant and Engaged Customers

Google My Business gives you the power to attract and engage customers when they search for the type of products or services your business provides. Optimizing your GMB listing by filling out all the information gives your business a presence on Google Search and Maps. It also allows you to respond to reviews, post photos of products, services, or special offers, and provide information that helps search users choose your business first.

So, don’t miss an opportunity to read and respond to reviews from your customers and post photos that show off what you do. Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.

GMB Insights shows you how you can optimize your customer engagement for better results, and you can encourage more engagement by interacting with your customers from the Customers tab.

Google My Business also comes with a mobile app that is free to use. Do everything you already to with your GMB account. Use enhanced features to make it easier to optimize business listings on the go.

If you already have a website, Google My Business listings complement and promote your existing business website and raise your visibility online. No website? Your GMB listing includes a free professional business website that you can set up in minutes.

It’s created automatically using information from your GMB listing, and auto-updates as you make changes to your profile. You can choose from a variety of site themes and offer customers multiple ways to get in touch with you, like calling, messaging, or requesting a quote.

Google My Business Resources

When you take into account that Google owns 90% of the global search market, it makes sense that you would want to take advantage of a free tool that lets you rank your business in their search engines – and that tool is Google My Business.

There are many people searching for the products and services business as yours provide. Make your business highly visible in search results by optimizing your Google My Business listing.

How to add a post to your Google My Business listing

Google My Business

An effective way to highlight the Google My Business listing for your landscaping company is to create a post right inside your Google My Business dashboard.
The post that you create will be prominently displayed in your business listing.

You can create a general post or one for a special event, sale or a call to action, such as signing up for your newsletter.

This is a great way to place your timely content in front of your prospects and customers when they find your business listing on Google. It just takes 4 easy steps to publish your post.

1- Sign into Google My Business and select your location.

2- From Desktop: Click "Create post" Or click "Posts" from the menu.
     From Mobile: Tap the create icon "+" then tap the posts icon that appears.

3- The "Create Post" screen will now appear. Here, you can use the options to add photos, text, events, and a button to your post. Simply click each field and add the relevant information.

4- Once you have created your post, click "Preview" and you will see a preview of the post. If everything looks good, click "Publish" in the top right corner of the screen.

SUCCESS! Your post will now appear to your prospects and customers on Google Search and Maps in just a few moments.

To keep post timely, they are removed from their default view after 7 days (or when the the event date referenced in the post has passed. ) However, a historical view of posts is shown under the "Posts" tab on mobile.

Feel free to contact us here with any questions or give us a call - 1-888-979-3870

Google My Business Text messages

How to Add Text Messaging to Your Google My Business Listing

Google My Business

In our Landscapers' Ultimate Guide to Google My Business we walk through the steps to to claiming your Google My Business listing. We cover how to optimize your listing and we explore the dashboard and all of the Google My Business Features.

The next step is to getting your landscaping business ranked on page one of the Google Maps. Learn and implement each of  the steps in our video: Google Maps: Getting Ranked.

After your Google My Business dashboard is all in place, you can take advantage of the many options such as adding new photographs, new Google posts and adding text messaging to your Google My Business listing. 

The "Marketing Minute" below quickly covers these steps to get you set-up for adding the text messaging option to your Google My Business listing:

1- Sign into your Goggle My Business page.
2- Select the messaging button in the home menu.
3- Provide a phone number that can receive SMS text messages.
Make sure this is phone that you can easily use to reposnd to requests.
Your actual cell phone number will not be visible, Google will provide an alternate number.
4- Messaging can be turned off and on in your Google My Business dashboard. Select chat and toggle between off/on.
5- You are all set! 

It's a quick and easy process, if you have any questions, feel free to contact us. We will also be happy to answer any questions that you have on marketing your landscaping company.

This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions.

;