Category Archives for "Landscape Marketing Articles"

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Near Me Search – Keys to having your landscaping business found online

Landscape Marketing Articles , Landscaper Marketing , Landscaper website tips

Mobile devices are expected to influence $1.4 trillion in local sales by 2021, according to a Forrester research report. As more and more Americans rely on their smartphones to find local services and products, “near me” searches have become default functions for both search engines and the people using them.

Think about how you use your phone when you are heading out, or on the road, ready to make a purchase. Whether it’s a burger or you need a dry cleaner who doesn’t strip the buttons off of your shirt, Google is ready with suggestions on where to solve your hunger or button problems. And the search engine will gladly list them from best to worst, near to far, to make it easy for you.

Near Me Search – How Local Businesses Are Found

If you want customers near you to find your landscaping business first, local SEO (search engine optimization) is critical for exposing your business to new audiences. With the staggering growth of “near me” searches and other local intent searches on mobile devices, every landscaping business that wants more local customers should be optimizing their online presence for the way consumers now find new products and services.

Optimizing for Near Me Searches

Optimizing your business’s online presence for “near me” searches requires paying close attention to the location identifiers, service/product listings, and categories so search engines like Google know precisely where you are located and exactly what you provide to your customers. Because all search engines want to give the best results first, not only does proximity to the searcher matter, but customer reviews will influence how you rank when there are multiple choices within close proximity to one another.

Local SEO Best Practices for Near Me Searches

To ensure you are showing up in search results when your next prospect is online looking for your landscaping services, be sure to follow these local SEO best practices:

1. Optimize Google My Business – Claim and fill out your GMB accounts completely – paying special attention to your address and pin location on Maps, categories, and services sections. Continuously add photos, update holiday hours, monitor reviews, and answer questions. (See our complete Google My Business training here.)

2. Gather (and Respond to) Reviews – Have a process in place that requests reviews from your clients, monitor Google and other review sites, and respond to both positive and negative reviews professionally and compassionately.

3. NAP on Website & Business Listings – Wrong, missing, inconsistent, or incomplete business name, address, and phone numbers (NAP) on business listings and website pages confuse search engines, and they won’t provide confusing results to search engine users. Consistent and complete NAP are rewarded with higher rankings in near me searches.

4. Location Identifiers on Image and Meta Tags – Geotagging your images and metadata ensure your website contains the local identifiers that tell search engines your content is relevant and should appear for local queries.

5. Mobile-Friendly, Fast-Loading Website – How fast your site loads and how user-friendly it is on mobile devices are huge ranking factors in Google search. Fix slow-loading pages and ensure your website is mobile-friendly.

6. Local Backlinks (from Chambers, Associations, Directories) – Building local backlinks reinforces your business’s relevance in the community. Strategies include creating content local authorities want to link to, sponsoring local organizations, creating resources with a local focus, and hosting community events.

7. Written Text Driving Directions,with major cross streets, are important if you have a physical location that prospects and clients go to.
Contact pages for each of your locations should include driving directions from well-known landmarks and list the names of the areas, neighborhoods, and cities you serve. The services and products you provide are also helpful information that should be written in your website text and NOT displayed in PDF or image formats.

Near Me Search Has Redefined How Consumers Shop

We are drowning in data that lets us know where, when, and how people are using search engines to make purchasing decisions. Today search engine users expect search technology to guess their intent and find the places they can get the stuff they need. 

Since “near me” is a popular phrase that shows up in search engine queries across all categories as people look for the closest options for activities, services, and stores, NOW is the time to use local SEO to earn new customers.

We work exclusively with the landscaping industry to help you gain more leads, more clients and more. Call us today – 1-888-979-3870 or contact us here.

Google My Business – What’s New?

Google My Business , Landscape Marketing Articles , Landscaper Marketing

Launched in 2014, Google My Business has changed how landscaping and other businesses are found online and in real life.

Creating a Google My Business listing is usually the first step in any local marketing strategy for anyone with search engine optimization experience. Google owns about over 90% of the global search engine market – trusting and relying heavily on their own Google My Business listings to provide the most accurate and useful local search results to its users.

Google has made it easy to play into their system and show up in both Google Maps and Google Local by providing Google My Business as a free tool that helps landscaping companies manage their online presence across Google and its powerful roster of partners.

Google’s top-secret algorithm and somewhat strict guidelines for SEO can make it difficult to know just how and where your landscaping business will appear in search results. You can’t control Google, but you can take what we know and optimize your Google My Business listings to rank at the top of local search results faster.

Updates and New Tools – What’s New with GMB

Google My Business is continuously evolving to help local businesses maximize the impact of their GMB listings. Google releases updates, changes, and new tools all the time, but the following are particularly useful for local businesses looking to get the most out of Google My Business.

Add a Logo — businesses can display their logo on the upper right of the profile instead of a profile photo, and the image will appear beside posts or review responses. You’ll find options for adding a logo under the “Overview” tab in your GMB account.

Welcome Offers — these can be sent to thank customers/prospects who follow a business. You can include a description, coupon code, T&C’s, and a website link in your offer.

Look in the “Turn Followers into Customers” area of your profile and click on “Create Welcome Offer” to create, preview, and then publish your offer.

Marketing Kit — The Google My Business Marketing Kit is a new site to create and print promotional assets. You can get free stickers, posters, social posts, and more created from your GMB profile.

Want to make a poster for your storefront window highlight a particularly awesome review posted to your GMB listing? You can create those here for free. Download your in-store kit and receive printable posters, signs, stickers, and table tents for your business.

Visit https://marketingkit.withgoogle.com/ to get new promotional material for your business throughout the year.

Local Favorites —The top 5% of local businesses in a category will be awarded a “Local Favorite” badge. Currently, the Local Favorite program highlights the most popular restaurants in New York, Chicago, and Los Angeles but look for expansion of the local favorite badges for other popular categories.

Short Names —Businesses can create and register their desired name and search users will be able to search Google Maps for @shortname and bring up the profile. You can share a short URL to ask customers to leave a review or to share your Business Profile. All businesses that have claimed their short name in Google My Business can have a shareable short URL.

Request A Quote — Enable messaging in GMB, and you can create a “Request A Quote” button customers can use to request a quote for any services you choose, then you reply within the GMB app. To turn off the quote button, just turn off messaging in the GMB app.

Book an Appointment — Route search users directly to a landing page for booking an appointment. Managing your bookings through another booking provider simplifies the booking experience. Your customers also benefit from built-in integration with widely used Google products, like Calendar, and automatic reminders, so they don’t miss their booking.

You can use the booking tab in Google My Business to view the booking history of your business listing for bookings that came in through Reserve with Google. If you already use a scheduling provider on this list, you’re automatically eligible to receive bookings.

Keep Up to Date on Google My Business Happenings

If you want to stay on top of new features, Google My Business provides different ways to get updates on the latest product news and announcements.

Join the community discussion by subscribing via RSS to the Google My Business News & Updates board, where you can provide feedback and suggestions for the features you use most.

Most announcements are also made on social media so you can follow the Google My Business Twitter feed or Facebook page to stay in the know: Twitter or Facebook.

Take action now to update your GMB account. Be sure to watch our complete training “How to Optimize Google My Business to Generate More Landscaping Leads“.

We work exclusively with the landscaping industry to help you gain more leads, more clients and more. Call us today – 1-888-979-3870 or contact us here.

Referral marketing for Landscaping

Tips to Generate Referrals For Your Landscaping Business

Landscape Marketing Articles

Do you have a program to Systematically gain quality referrals from your current clients? 

 FACT: Referrals convert better and earn your trust much quicker

Referrals come much more naturally and easily when your clients are happy and are excited about referring you to their friends and family.

Since you’re doing such a great job taking care of your clients and keeping them happy, the next best thing you can do is set up systems to maximize the benefit you get from them. The goal is to have your clients help by marketing for you!

It's well known that if you just leave it up to your clients to do referrals for you, very few will—even if they are very happy with you. You have to make it very easy—almost effortless—for your clients to refer your company you really want to maximize the referrals you generate from them.

A study from Lee Resource Inc. found that attracting new clients can cost five times as much as keeping an existing one. Referrals make great clients. Every Landscaper wants referrals because they help save money on marketing, right? Well, there’s even more to gain from referrals than cost savings. According to a case study noted in the Harvard Business Review, clients that come from referrals are, on average, about 18 percent more likely than others to stay with a company and they generate 16 percent more in profits! As you are probably already aware,  new customers that come as a referral from a friend make better clients.

Here are some ideas to help generate referrals:

    •  Don't assume that your clients know that you have an interest in bringing in more clients and growing your accounts. Add a line to your invoices that say something along the lines of: "Thank you for your referrals. The ultimate compliment that you can give us is telling your friends and family about us."  Your newsletter is also a great place to share this message.
    • Keep your ears open and train your employees to do the same. When a client mentions that they know someone that could use your services, don't just assume that they will be telling them about you anytime soon. Instead be prepared to ask if you can drop them a note, an email or give them a card for a new customer special, etc. Give it some thought and develop a  plan that you can effortlessly put in place. 
    • Create a directory of services offered by your clients and other professionals. Use your newsletter, email, etc to get the word out about the directory that you are creating.
    • Create a refer a friend program. Make it a win-win for your client and their friend. Make it easy for them to refer others and include an area on your web site that makes it easy for them to do so.

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